Privacy policy

TIDES — Privacy Policy

Last updated: June 5, 2026

Overview

TIDES operates this store and website, including all related information, content, features, tools, products, and services (the "Services"). Our Services are powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand how we collect, use, and disclose your information as described here.

Personal Information We Collect

"Personal information" refers to information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with our Services, we may collect the following:

Contact details — name, billing address, shipping address, phone number, and email address
Financial information — payment card details, financial account information, transaction details, and payment confirmations
Account information — username, password, security questions, preferences, and settings
Transaction information — items viewed, added to cart, wishlisted, purchased, returned, or cancelled
Communications — information included in messages you send us, such as customer support inquiries
Device information — device type, browser, network connection, IP address, and unique identifiers
Usage information — how and when you interact with or navigate the Services

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you when you create an account, make a purchase, contact us, or otherwise provide information
Automatically through your device when you use our Services, including via cookies and similar technologies
From service providers who collect or process information on our behalf
From partners or other third parties in connection with the Services

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing and improving the Services — processing orders, payments, and returns; managing your account; arranging shipping; sending order notifications; and personalizing your shopping experience
Marketing and advertising — sending promotional communications by email or text, and showing relevant advertisements on our Services or other platforms based on your activity
Security and fraud prevention — authenticating accounts, detecting fraudulent or malicious activity, and securing our Services
Customer communications — responding to inquiries and providing customer support
Legal compliance — complying with applicable laws, responding to legal process, and enforcing our Terms of Service

How We Share Your Personal Information

We may disclose your personal information in the following circumstances:

With Shopify and service providers who perform functions on our behalf, including payment processing, IT management, data analytics, cloud storage, fulfillment, and shipping
With business and marketing partners to deliver advertising and personalized content. Our partners use your information in accordance with their own privacy policies. You may have the right to opt out of targeted advertising — you can do so here
At your direction when you request we share information with third parties, such as when using social media integrations or login tools
With affiliates within our corporate group
In connection with a business transaction such as a merger, acquisition, or bankruptcy
To comply with legal obligations including responding to subpoenas, search warrants, or other lawful requests
To protect rights — ours, our users', or others'

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and third parties located in countries other than where you reside.

Shopify may also use data from your interactions with our store, along with other merchants and Shopify, to provide enhanced features and services. In these cases, Shopify is responsible for processing your personal information and responding to related rights requests. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites & Links

Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, security, or content of those sites. We encourage you to review their privacy policies before providing any personal information. Our inclusion of a link does not imply endorsement of the linked site or its operators.

Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will delete it promptly. We do not sell or share the personal information of individuals under 16 years of age.

Security & Retention

We take reasonable measures to protect your personal information, but no security system is perfect. We recommend avoiding unsecured channels when communicating sensitive information.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to Access — request access to the personal information we hold about you
Right to Delete — request deletion of your personal information
Right to Correct — request correction of inaccurate information
Right to Portability — request a copy of your information or its transfer to a third party
Right to Opt Out — opt out of the sale or sharing of your personal information for targeted advertising purposes. You can exercise this right here. If you visit our site with the Global Privacy Control signal enabled, we will honor it as an opt-out request for that device and browser. Learn more at globalprivacycontrol.org
Communication preferences — unsubscribe from marketing emails at any time using the unsubscribe link in any promotional email. You may still receive transactional emails related to your account or orders

To exercise any of these rights, contact us using the details below or visit the Shopify Privacy Portal. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing certain requests. Authorized agents may submit requests on your behalf with appropriate proof of authorization.

Complaints

If you have concerns about how we handle your personal information, please contact us. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than where you reside. Where required, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent instruments for transfers from the UK or EEA.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the revised policy on this page, update the "Last updated" date, and provide notice as required by applicable law.

Contact Us

Questions about this Privacy Policy or your personal information? We're here to help.

📧 support@tidestrips.com 📍 30 N Gould St, Ste N, Sheridan, WY 82801 📞 (833) 442-8999